The Wisconsin Marketing YA Program is designed to provide students with a working understanding of core employability and Marketing skills, as well as occupationally specific skills in the pathway for the Marketing industry.
Marketing Career Pathway
* Professional Sales Unit * Merchandising Unit
* Marketing Communications Unit
* Marketing Research/Competitive Intelligence Unit
* Marketing Management/Leadership Unit
This program provides the framework for educators and industry to work together to produce work-ready, entry-level employees that will compete favorably in a global market, as well as, provide for post-secondary educational advancement while integrating work-based learning in the school and worksite.